PRIVACY POLICY

Effective Date: July 6, 2026

This Privacy Policy describes how Kisan Krushi Seva Kendra (“Company”, “Business”, “we”, “our”, or “us”) collects, uses, stores, shares, and protects your personal information when you visit our website, contact us, purchase our products, or communicate with us through our digital channels, including WhatsApp Business, Rich Communication Services (RCS), telephone, email, or other electronic platforms.

At Kisan Krushi Seva Kendra, we value your privacy and are committed to protecting your personal information in accordance with applicable laws of India, including the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 (as applicable), and industry best practices. This Privacy Policy is also designed to support compliance with Meta’s WhatsApp Business Platform requirements and RCS business messaging guidelines.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

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1. Introduction

Kisan Krushi Seva Kendra provides agricultural products, farming solutions, customer support, product information, and related services to individuals, farmers, agricultural businesses, and other customers.

To deliver these services efficiently, we may collect and process certain personal information that enables us to communicate with you, fulfill your requests, improve our services, comply with legal obligations, and maintain secure business operations.

We are committed to processing your personal information fairly, lawfully, transparently, and only for legitimate business purposes.

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2. Information We Collect

Depending upon your interaction with us, we may collect various categories of information.

A. Personal Information

This may include:

• Full name
• Mobile number
• Email address
• Postal address
• Billing address
• Shipping address
• Business or farm details (where voluntarily provided)
• Purchase history
• Customer identification details voluntarily shared for order fulfillment
• Customer support requests

We collect only the information reasonably necessary to provide our services.

B. Device Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Operating system
• Device type
• Language settings
• Date and time of access
• Referring website
• Website usage statistics
• Session information

This information helps improve website functionality, security, and user experience.

C. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Remember user preferences
• Improve website performance
• Maintain login sessions (where applicable)
• Understand visitor behavior
• Analyze website traffic
• Enhance security

Users may disable cookies through their browser settings; however, some website features may not function properly if cookies are disabled.

D. WhatsApp & RCS Message Data

When you communicate with us using WhatsApp Business or RCS, we may process information such as:

• Mobile number
• Display name
• Message content
• Attachments voluntarily shared
• Customer service conversations
• Delivery status
• Read status (where available)
• Time stamps
• Communication preferences
• Support history

We process such information solely for providing customer support, responding to inquiries, processing orders, delivering service notifications, and improving our customer experience.

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3. Purpose of Data Collection

Kisan Krushi Seva Kendra collects personal information only for legitimate and lawful business purposes, including:

• Responding to customer inquiries
• Providing agricultural product information
• Processing orders
• Managing quotations
• Delivering purchased products
• Providing customer support
• Sending invoices and payment confirmations
• Managing warranty or service requests
• Sending delivery updates
• Sending order confirmations
• Sharing important business notifications
• Conducting internal business analysis
• Improving products and services
• Enhancing website functionality
• Detecting fraud and unauthorized activities
• Maintaining legal and regulatory compliance
• Responding to lawful government requests
• Sending promotional messages where appropriate consent has been obtained

We do not collect personal information for purposes unrelated to our legitimate business activities.

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4. Consent for WhatsApp & RCS Data Processing

Kisan Krushi Seva Kendra uses the official WhatsApp Business Platform and Rich Communication Services (RCS) to communicate with customers efficiently and securely.

By voluntarily providing your mobile number or initiating communication with us through WhatsApp or RCS, you consent to receive business communications such as:

• Order confirmations
• Product availability updates
• Delivery notifications
• Quotations
• Customer support responses
• Appointment reminders (where applicable)
• Invoice notifications
• Service-related alerts
• Educational agricultural information
• Promotional offers and marketing communications, where permitted by applicable law and based on your consent

You may withdraw your consent for promotional communications at any time by contacting us or by using the unsubscribe or opt-out method provided in the message. Withdrawal of consent will not affect communications that are necessary to complete transactions, provide customer support, or comply with legal obligations.

Our messaging practices are intended to comply with Meta Business Messaging Policies, applicable RCS standards, and relevant Indian laws.

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5. Legal Basis for Processing

We process personal information based on one or more of the following lawful grounds:

• Your consent
• Performance of a contract or transaction
• Compliance with legal obligations
• Protection of legitimate business interests
• Prevention of fraud
• Security of our systems
• Customer support requirements
• Protection of legal rights
• Compliance with government or regulatory directions where required

Where consent is required under applicable law, we will obtain such consent before processing your information for that purpose.

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6. How We Use Collected Data

The information collected by Kisan Krushi Seva Kendra may be used to:

• Verify customer identity
• Process purchases
• Deliver products and services
• Communicate regarding orders
• Respond to customer queries
• Provide after-sales support
• Improve customer experience
• Maintain business records
• Personalize communications where appropriate
• Detect suspicious or fraudulent activity
• Protect our website and systems from misuse
• Conduct audits and internal reporting
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce our Terms & Conditions
• Improve agricultural advisory services and customer engagement

We use only the minimum amount of information reasonably necessary to fulfill these purposes.

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7. Data Retention & Deletion

Kisan Krushi Seva Kendra retains personal information only for as long as it is reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Complete transactions requested by customers
• Maintain accounting and tax records
• Resolve disputes
• Enforce contractual rights
• Comply with legal or regulatory obligations
• Protect our legitimate business interests

When personal information is no longer required, we take reasonable steps to securely delete, anonymize, or destroy it in accordance with our internal retention practices and applicable laws.

Customers may request deletion of their personal information where permitted by law. Certain records may be retained if required for legal compliance, fraud prevention, dispute resolution, or regulatory purposes.